According to a statistical report by research firm Mintel, more than 55% of Americans dislike using soap because soap is not as convenient as body wash, and it also requires a soap box to store, and if there is water in the soap box, soap also melts, which is very troublesome. It is for this reason that soap sales in the U.S. have been declining, falling again by 2.2% between 2014 and 2015, while body wash sales rose 2.7% over the same period. This is disastrous for soaps whose sales is declining every year, because when the sales is insufficient, it means that the production will be reduced, the corresponding production cost will be greatly increased, and the profit will be greatly reduced, which may cause the final business shutdown. Production line, causing soap to disappear from the market.
Another report shows that 65% of family in the United States are currently using soap, of which men and older people prefer to use soap. 53% of men also like to wash their face with soap, but only 36% of women use soap. There are also data showing that 60% of Americans over the age of 65 like to use soap, while only 33% of Americans between the ages of 25 and 34 still use soap.
Immediately, researchers surveyed Americans between the ages of 25 and 34, and there are two reasons why they are reluctant to give up soap entirely. 40% of those surveyed believed that soaps were cumbersome to store and use, and that soaps also needed to be kept in a cool place or they would fail (actually not). For young people, these are unnecessary chores that can be done with just a bottle of hand sanitizer or shower gel, and they are all in plastic bottles, and there is no need to worry about anything at all. 31% of the respondents believe that the soap is not clean enough. Bare soap will not only contaminate external bacteria, but if soap is used on very dirty hands, it may make the whole of soap dirty (in fact, it is not true ). For these two important reasons, most young people in the United States are giving up soap.
The soaps we mentioned are all traditional soaps, and some aromatherapy soaps are gaining popularity in the market. Rosin is added to the soap, and the rosin is released when it is used, which can play a role in relaxing the spirit. Many high-end hotels and various beauty institutions are using it, which makes this part of the soap popular. There are also some high-end handmade soaps, whose price has far exceeded that of shower gel, and the sales is increasing. These soaps all have a common feature, that is, they smell more natural, which can encourage users to use them.
An industry will always experience constant innovation and change, and the same is true of soap. From the traditional soap to the present high-end handmade soap, the sales has increased after the price doubled, so as a soap user, you don’t have to worry about the soap being out of date. On the contrary, the current decline in sales will promote the soap revolution and make it continue to improve. own quality, so as to bring a better experience to consumers.
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